Created: 17 September 2007 | Watched by: 12 people | Comments: 3 comments

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  Search Engine Land: Must Read News About Search Marketing & Search Engines 

  http://searchengineland.com/

  If you are a one-person show, you have to balance everything for your site -- from writing content, doing backend and technical work, research, promotions, advertising and just about everything else that ... goes along with being a self-employed webmaster. Managing pay-per-click (PPC) advertising campaigns is just one of the many things that falls under the webmaster umbrella. Even small companies doing everything themselves often do not have anyone devoted solely to handling the company's pay-per-click account. Unfortunately, when webmasters are not able to devote the amount of time to their PPC campaigns as is really need, overspending or loss of conversions will occur. Click to continue reading... Jan. 16, 2008 at 3:02pm ET By Jennifer Slegg Jump To Story & Comments See Related Stories In: Search Ads: General Local search results are great for B2B if your physical location is in the middle of the city you serve—and your prospects actually use search terms that include the name of your c   [More...] [Less...]

  First added: 17 January 2008, by: Jakub Uradnik  [Report as spam]

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  Tags:  search engine rankings, seo, chris sherman, danny sullivan, search