Created: 17 September 2007 | Watched by: 12 people | Comments: 3 comments

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  Usability 2.0 and Psychological Types : Hawdale Associates Limited : Understanding Customers Online 

  http://www.hawdale-associates.co.uk/newsletter-archive/usability-20-and-psychological-types.html

  One assumption implicit in current usability practice is that one-usability-fits-all, or, more specificly, what is usable for me is what is usable for you and is usable for the rest of the world. This ... is Usability 1.0. So at least part of the definition of Usability 2.0 will be an interface accommodating different individuals in the way that suits them. This is a daunting task, but this should not deter us at least to try to do this, or think how it might be done. Obvious contenders for 'difference' will be demographic data such as age, gender, geography, etc. but I think that as we look for cues to identify difference we will find that users choices of content and navigation may tell us more about what is in their heads that who (age, gender, geography...) they are. One way that we are trying to get a handle on this is by thinking in terms of Myers-Briggs Psychological Types. The theory behind Myers-Briggs Psychological Types is rooted in Jungian Psychology and its all bit deep to att   [More...] [Less...]

  First added: 12 April 2008, by: Jakub Uradnik  [Report as spam]

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  Tags:  conversation, psychology, usability, pragmatics, user behaviour , webdesign   [More...] [Less...]