Created: 17 September 2007 | Watched by: 12 people | Comments: 3 comments

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  Writing for the Web: Table of Contents 

  http://www.sun.com/980713/webwriting/index.html

  Writing for the Web by Jakob Nielsen , distinguished engineer; PJ Schemenaur, technical editor; and Jonathan Fox, editor-in-chief, www.sun.com You can double the usability of your web site by following ... these guidelines: for two sample sites studied in Sun's Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines. Writing for the Web is very different from writing for print : 79% of users scan the page instead of reading word-for-word Reading from computer screens is 25% slower than from paper Web content should have 50% of the word count of its paper equivalent Table of Contents Limit scrolling; use simple sentence structure; avoid cute headlines; update facts frequently. Working With a Designer: Combine page templates with professional artwork. Scannability: Highlight keywords; use bulleted lists; start with the conclusion. Navigation: Move detailed info to secondary pages. Writing to Be Read: Headlines and subheads; lists,   [More...] [Less...]

  First added: 14 November 2007, by: Jakub Uradnik  [Report as spam]

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  Tags:  jakob nielsen, web, jakob, nielson, usability , relevance, web usability   [More...] [Less...]

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  Websites | Hold the front page | Economist.com 

  http://www.economist.com/displayStory.cfm?story_id=10804121&CFID=17262576&CFTOKEN=2712d817dc5534c7-B97B2012-B27C-BB00-01278F87B7E453EE

  Websites Hold the front page Mar 6th 2008 From The Economist print edition How to replace the editor with a computer IT IS the ultimate editorial decision: what to put on the front page and where to put ... it. Should pride of place go to another piece on the presidential election, because that is what everyone is excited about? Or would a story about a parrot that can do algebra be more eye-catching, because that is what nobody is expecting? Editors usually make their decisions based on simple rules of thumb, such as how many days in a row the elections have been on the front page and what subjects other newspapers are focusing on, as well as their gut feelings about whether readers will be intrigued by, say, a novel animal story. On the web, though, the competition between popularity and novelty takes on a new dimension, because it is easy to change the choice and line-up of stories many times a day, even many times an hour. It is also easy to measure which stories are getting the most a   [More...] [Less...]

  First added: 16 March 2008, by: Jakub Uradnik  [Report as spam]

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  Tags:  content production, group attention, palo alto, relevance, research , rt, web 2.0, web editing, writing for web   [More...] [Less...]