Created: 17 September 2007 | Watched by: 12 people | Comments: 3 comments

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  Writing for the Web: Table of Contents 

  http://www.sun.com/980713/webwriting/index.html

  Writing for the Web by Jakob Nielsen , distinguished engineer; PJ Schemenaur, technical editor; and Jonathan Fox, editor-in-chief, www.sun.com You can double the usability of your web site by following ... these guidelines: for two sample sites studied in Sun's Science Office, we improved measured usability by 159% and 124% by rewriting the content according to the guidelines. Writing for the Web is very different from writing for print : 79% of users scan the page instead of reading word-for-word Reading from computer screens is 25% slower than from paper Web content should have 50% of the word count of its paper equivalent Table of Contents Limit scrolling; use simple sentence structure; avoid cute headlines; update facts frequently. Working With a Designer: Combine page templates with professional artwork. Scannability: Highlight keywords; use bulleted lists; start with the conclusion. Navigation: Move detailed info to secondary pages. Writing to Be Read: Headlines and subheads; lists,   [More...] [Less...]

  First added: 14 November 2007, by: Jakub Uradnik  [Report as spam]

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  Tags:  jakob nielsen, web, jakob, nielson, usability , relevance, web usability   [More...] [Less...]

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  SlideShare » Slideshows tagged with web2expoberlin (share powerpoint presentations online, slideshows, slide shows, download presentations, widgets, MySpace codes) 

  http://www.slideshare.net/tag/web2expoberlin

  About & FAQs SlideShare blog Terms of Use Privacy Policy & DMCA Feedback / Report Problem Forum Invite your friends Check out MindCanvas! Developers & API Use the slideshare API to create cool mashups! ... Slideshare on Facebook Slideshare Karoake Slidecasting the new multimedia format; sync your slides to audio (any mp3 URL) Jobs at SlideShare Advertise on SlideShare RSS Feed   [More...] [Less...]

  First added: 27 November 2007, by: Jakub Uradnik  [Report as spam]

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  Tags:  we, web 2.0, web usability

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  Professional Home Page: Thomas S. Tullis 

  http://members.aol.com/TomTullis/prof.htm

  Last updated July 6, 2007. News Articles The following are some news articles that have featured the user experience group which I manage at Fidelity Investments, or in which I was interviewed. , by Emily ... Shartin, The Boston Globe , April 3, 2005. , by Katie Hafner, New York Times , March 25, 2004. A Room with a View: Fidelity's Usability Lab, by Robert Kapler, Bank Technology News , June 2003. , by Ken Shulman, Newsweek , April 28, 2003. How Fidelity Gets That Usability Religion, by Bob Tedeschi, Business 2.0 magazine, October 2002. The Future of Fidelity, by Jason Zweig, Money magazine, February 2002. , by Anne Eisenberg, The New York Times , November 2, 2000. (Requires registration with the NY Times site, but it's free.) , by Danny Hakim, The New York Times , September 17, 2000. (Requires registration with the NY Times site, but it's free.) Selected Publications/Presentations Tullis, Thomas S. (2007). (PDF). Usability Professionals Association (UPA) 2007 Conference, Austin, TX, USA,   [More...] [Less...]

  First added: 10 January 2008, by: Jakub Uradnik  [Report as spam]

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  Tags:  eye-tracking, hci, human-factors, usability, web , webdesign   [More...] [Less...]

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  2007 Web Analytics Shootout - Final Report 

  http://www.stonetemple.com/articles/analytics-report-august-2007.shtml

  Additional Contributors Thanks are also due to the following people, who contributed to this project: John Biundo of Stone Temple Consulting Jonah Stein of Alchemist Media Rand Fishkin of SEOmoz John Marshall ... of Market Motive Dennis Mortensen of IndexTools And a special thanks to Jim Sterne of Target Marketing , and the for his support of the Shoot Out. Methodology The major aspects of the Shoot Out methodology are as follows: For each package, except WebTrends, we installed JavaScript on the pages of the participating sites. WebTrends was already installed on one of the sites participating in the project, and the implementation used a combination of JavaScript tags and log file analysis. All the JavaScript was added to web site pages through include files. As a result, we have eliminated the possibility of the JavaScript coverage varying by package. All packages were run concurrently. All packages used first party cookies. A custom analytics plan was tailored for the needs of each sit   [More...] [Less...]

  First added: 12 June 2008, by: Jakub Uradnik  [Report as spam]

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  Tags:  google analytics, metrics, report, usability, web , web analytics   [More...] [Less...]