Created: 18 September 2007 | Watched by: 4 people | Comments: 0 comments

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  Online Social Networking In China: Just Listen - ChinaTechNews.com - The Technology Source for the Latest Chinese News, Information, and Commentary on Internet, Computers, Digital, Science, Electronics, Law, Security, Software, Telecom, and Wireless  

  http://www.chinatechnews.com/2007/11/12/6082-online-social-networking-in-china-just-listen/

  By Yann Lombard-Platet For companies trying to make an impact with their brands in China, its no longer just having a big advertising budget but also understanding how consumers interact with online media. ... One of our clients organized a focus group of around 10 people to understand how people live their lives on a daily basis, their routine and habits. One lady, a 20-something Hangzhounese, was asked about her daily routine. Of course for her, cosmetics and beauty care played a big part. However this lady mentioned Avene, in particular as a product she uses regularly. Avene is also a client of ours and it was interesting to hear what made her use or believe in this product. She said she spends a lot of time on the Internet and found the Avene website with the beauty tips very relevant to her. The Avene blog with people talking about their problems and how they found Avene to be a good solution to them also convinced her. This was a perfect example for our Avene client to hear. We have   [More...] [Less...]

  First added: 12 November 2007, by: Jutta Schrimpf  [Report as spam]

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  Tags:  china, social networking