Created: 12 September 2007 | Watched by: 12 people | Comments: 0 comments

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  iMedia Connection: How hot products warmed up to social media 

  http://www.imediaconnection.com/content/17309.asp

  There are a lot of products and brands generating buzz for the holiday season. But this year, it's the way the buzz is being generated that's attracting considerable media and consumer scrutiny. Many of ... the year's hottest products and websites are employing new and creative social media tactics to reach and engage the buying public. In September 2007, my company, Oneupweb, took a look at 12 of the most talked about products and/or retailers for the upcoming holiday shopping season to see how each was, or was not, using social media to improve holiday sales. Besides identifying effective social media tactics, the study will serve as a benchmark for future examination of evolving trends and strategies. Findings Each of the "hot" products we profiled had creatively and extensively used social media, while not all of their competitors had followed suit. From blogs, podcasts, interactive video tours and consumer-generated content of all kinds to entire social networks and virtual worlds, th   [More...] [Less...]

  First added: 13 November 2007, by: David Wiblin  [Report as spam]

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  Tags:  consoles, games, marketing, products, social media , social networking, web 2.0   [More...] [Less...]

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  Toshiba may buy Sony chip plant (Japan Times Online) 

  http://search.japantimes.co.jp/cgi-bin/nb20070916a3.html

  Sony Corp. is in talks with Toshiba Corp. to sell it a chip-production facility for game consoles as early as next spring for nearly ¥100 billion, informed sources said Saturday. Sony wants to concentrate ... its investment on producing chips for video and digital cameras by effectively withdrawing from the costly production of semiconductors for game consoles, the sources said. Purchasing the facility would help Toshiba, Japan's largest chip maker, expand its market share, they said. The facility under consideration for sale to Toshiba is part of those at the Nagasaki Technology Center of subsidiary Sony Semiconductor Kyushu Corp., the sources said. The facility at the Isahaya, Nagasaki Prefecture-based center produces the Cell, a powerful microchip Sony codeveloped with Toshiba and International Business Machines Corp. for its PlayStation 3 game console, as well as other semiconductors. Sony and Toshiba are considering setting up a joint venture in which the new firm would be expect   [More...] [Less...]

  First added: 17 September 2007, by: David Wiblin  [Report as spam]

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  Tags:  chip, consoles, games, japan, manufacturing , plant, sale, sony   [More...] [Less...]