Created: 12 September 2007 | Watched by: 12 people | Comments: 0 comments

• Add to my
  bookmarks

  Add comment

  2 groups
  1 person
  

  iMedia Connection: How hot products warmed up to social media 

  http://www.imediaconnection.com/content/17309.asp

  There are a lot of products and brands generating buzz for the holiday season. But this year, it's the way the buzz is being generated that's attracting considerable media and consumer scrutiny. Many of ... the year's hottest products and websites are employing new and creative social media tactics to reach and engage the buying public. In September 2007, my company, Oneupweb, took a look at 12 of the most talked about products and/or retailers for the upcoming holiday shopping season to see how each was, or was not, using social media to improve holiday sales. Besides identifying effective social media tactics, the study will serve as a benchmark for future examination of evolving trends and strategies. Findings Each of the "hot" products we profiled had creatively and extensively used social media, while not all of their competitors had followed suit. From blogs, podcasts, interactive video tours and consumer-generated content of all kinds to entire social networks and virtual worlds, th   [More...] [Less...]

  First added: 13 November 2007, by: David Wiblin  [Report as spam]

  Average rating (1 rating):

  1 2 3 4 5

  Tags:  consoles, games, marketing, products, social media , social networking, web 2.0   [More...] [Less...]