Created: 12 September 2007 | Watched by: 12 people | Comments: 0 comments

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  Doing good do it right - Management Today 

  http://www.managementtoday.co.uk/search/article/757881/doing-good-right/

  You're keen to implement CSR, but it's a demanding exercise to establish a sound and effective policy that percolates through the entire organisation and shapes everything it does. Mark Vernon and Craig ... Mackenzie offer 20 top tips to put you on the path of righteousness. MANAGEMENT 1. Make sure the CEO gets it. If he or she doesn't, companies will struggle to pay more than lip-service to corporate social resposibility. In this respect, CSR is no different from any substantial corporate activity. For example, at telecoms company Vodafone, CSR is set as one of six board-level, strategic goals. The company's group executive committee, chaired by CEO Arun Sarin, is responsible for policy and performance. Incidentally, there is a serious economic argument to be made for CSR: it doesn't just deliver for the environment, it delivers on the bottom line too. Companies as diverse as the retailer Marks & Spencer, the telco BT, the healthcare specialist Novo Nordisk and the bank HSBC have found th   [More...] [Less...]

  First added: 6 November 2007, by: David Wiblin  [Report as spam]

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  Corporate social responsibility - Wikipedia, the free encyclopedia 

  http://en.wikipedia.org/wiki/Corporate_social_responsibility

  [ edit ] Development and analysis The debate about CSR has been said to have began in the early 20th century, amid growing concerns about large corporations and their power [1] . The ideas of charity and ... stewardship helped to shape the early thinking about CSR in the US. Ida Tarbell ’s 1904 work The History of the Standard Oil Company helped lead to the decision of the decision to break up the company on antitrust grounds. Similarly, Upton Sinclair ’s 1906 book The Jungle led to the passage of the Pure Food and Drugs Act and the Meat Inspection Act by the United States Congress . These can be seen as early attempts to mandate socially responsible corporate behavior. The term CSR itself came in to common use in the early 1970s although it was seldom abbreviated. The term stakeholder , meaning those impacted by an organization's activities, was used to describe corporate owners beyond shareholders from around 1989. [2] Many large companies now issue a corporate social responsibility repo   [More...] [Less...]

  First added: 6 November 2007, by: David Wiblin  [Report as spam]

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  Tags:  corporate, csr, governance, management, organisation , responsibility, social, wikipedia   [More...] [Less...]