Created: 12 September 2007 | Watched by: 12 people | Comments: 0 comments

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  Silicon.com article on Second Life 

  http://www.silicon.com/retailandleisure/0,3800011842,39163948,00.htm

  Second Life? Love it! Cool weapons, blowing away bad guys... Guess again. You're thinking of Half Life. Second Life is a very different kettle of virtual fish. But I get to run around blowing away monsters, ... right? Whoa there. Second Life doesn't really work like that. Think of it as a world where you can interact with other people, set up businesses. Except that you can fly, teleport around and look pretty much like anything you can think of. It's probably the best known of the virtual worlds that are becoming popular but are distinct from classic gaming worlds. And its becoming very interesting to big business. Second Life and big business Click on the links below to see pictures of some of the real-world businesses that have set up in Second Life. Adidas Nissan Sun Microsystems Reebok Penguin American Apparel Reuters CNET Networks PA Consulting Yankee Stadium Bartle Bogle Hegarty Okay, so what do you do? Users describe themselves as 'residents' rather than 'players'. Some just l   [More...] [Less...]

  First added: 17 September 2007, by: Nik Petrovic  [Report as spam]

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  Tags:  2nd life, online communities, web 2.0, second life

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  iMedia Connection: Asian markets are driving the 3D web 

  http://www.imediaconnection.com/content/17265.asp

  Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are seen to ... be playing a central role here. Amid all of the excitement around the potential of virtual worlds we've seen this year, one historic analogy has become increasingly unavoidable: what Compuserve and AOL were to the 2D web of the 1990s, Second Life, There.com and other "walled-garden" virtual worlds are to the emerging 3D web of the 21st century. As we saw with the 2D web, the key to realising the business and social benefits of its three-dimensional descendant will be in establishing widely-accepted and open technical standards, a process in which Asian players are playing an emerging central role. While Linden Lab's Second Life, Makena's There.com and other contenders vie for standards dominance in North American and European markets, some Asian virtual world players are taking a proact   [More...] [Less...]

  First added: 13 November 2007, by: Kim Letchford  [Report as spam]

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  Tags:  digital business, web, 3d, asia, asian , markets, web 2.0, second life, standards, virtual worlds   [More...] [Less...]