Created: 12 September 2007 | Watched by: 12 people | Comments: 0 comments

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  iMedia Connection: How hot products warmed up to social media 

  http://www.imediaconnection.com/content/17309.asp

  There are a lot of products and brands generating buzz for the holiday season. But this year, it's the way the buzz is being generated that's attracting considerable media and consumer scrutiny. Many of ... the year's hottest products and websites are employing new and creative social media tactics to reach and engage the buying public. In September 2007, my company, Oneupweb, took a look at 12 of the most talked about products and/or retailers for the upcoming holiday shopping season to see how each was, or was not, using social media to improve holiday sales. Besides identifying effective social media tactics, the study will serve as a benchmark for future examination of evolving trends and strategies. Findings Each of the "hot" products we profiled had creatively and extensively used social media, while not all of their competitors had followed suit. From blogs, podcasts, interactive video tours and consumer-generated content of all kinds to entire social networks and virtual worlds, th   [More...] [Less...]

  First added: 13 November 2007, by: David Wiblin  [Report as spam]

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  Tags:  consoles, games, marketing, products, social media , social networking, web 2.0   [More...] [Less...]

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  http://www.pewinternet.org/pdfs/PIP_Teens_Privacy_SNS_Report_Final.pdf [pdf]

  http://www.pewinternet.org/pdfs/PIP_Teens_Privacy_SNS_Report_Final.pdf

  Teens, Privacy & Online Social Networks How teens manage their online identities and personal information in the age of MySpace April 18, 2007 Amanda Lenhart, Senior Research Specialist Mary ... Madden, Senior Research Specialist PEW INTERNET & AMERICAN LIFE PROJECT 1615 L ST., NW – SUITE 700 WASHINGTON, D.C. 20036 202-419-4500 http://www.pewinternet.org/ Summary of Findings Many teenagers avidly use social networking sites like MySpace and Facebook, and employ a variety of tools and techniques to manage their online identities. Online social networks are spaces on the internet where users can create a profile and connect that profile to others to create a personal network. Social network users post content to their profiles and use tools embedded within social networking websites to contact other users. Young adults and teenagers are among the most avid users of such websites. Much of the media coverage surrounding young people and online social netwo   [More...] [Less...]

  First added: 18 October 2007, by: Malachy Mullin  [Report as spam]

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  Tags:  privacy, social networking, myspace, network, online , security, social, teens, social media, web 2.0, facebook   [More...] [Less...]