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is gaining momentum according to Will Marre. The new generation is demanding a new form of capitalism whose focus must shift from more than just making
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a profit to being socially responsible. Corporate Social Responsibility. That’s what the business world is talking about more and more. According to Will Marre, founder of American Dream Project and acclaimed speaker, “The awareness of the need for social responsibility has exploded in the past three years like lightening hitting a paper dry forest on a hot August afternoon.” A recent national survey (2007 Cone Cause Evolution Survey) reveals that individuals are holding companies to all-time high standards of social responsibility and good business practices. 83% state that companies have a responsibility to support good causes. 87% say they will switch brands to those actively engaged in good causes. And 72% of American workers wish their organizations would do more to support environmental or social issues. “The fire of Corporate Soc
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http://www.personneltoday.com/articles/2007/11/19/43337/corporate-social-responsibility-the-new-answer-to-worsening-skills.html
Corporate social responsibility (CSR) has often meant accountability in far away countries, but employers in the city are now finding that measures closer
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to home are proving invaluable. Social responsibility and corporate need has given birth to a process that allows employers to access a much-needed local recruitment pool, while also engaging with the local community. When it comes to CSR, most people think of ethically-sourced products or factories in the third world - but the concept was always intended to also be about supporting local communities at a micro level. In East London, an innovative new programme aims to tackle the twin problems of acute skills shortages and economically inactive, socially alienated groups within the local community. The contrast between extreme wealth and urban deprivation is probably more pronounced in the London borough of Tower Hamlets than anywhere else in the UK. The bankers and financers of Canary Wharf overlook some of the poorest communities i
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http://www.businessgreen.com/business-green/comment/2203823/accelerating-commercial
We've reached a turning point in the theory and practice of corporate social responsibility (CSR). In recent years, heightened awareness of environmental,
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economic and societal issues has put sustainable development high on organisations' agendas, while scientific consensus on the reality of global warming has focused everyone's minds on the urgency of combining economic growth with more sustainable practices. The net result is that CSR has become central to the business in a way it never used to be. Across the developed world, and increasingly in emerging markets as well, customers are demanding action from their suppliers – including government bodies. A recent UK survey by MPG/Havas found almost 75 per cent of families were prepared to boycott organisations that did not take credible steps to minimise their environmental impact. At the same time, people are rightly sceptical of "greenwash". When spotted, attempts to increase sales by applying a veneer of environmental or social resp
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http://www.bi-me.com/main.php?id=15108&t=1&c=33&cg=4
UAE. Online consumerism has made the need for good corporate social responsibility a key priority for businesses today and in the future, according to
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Google EMEA President, Nikesh Arora. He told the Leaders in Dubai Business Forum 2007 delegates that there were a growing number of examples where customers had used the power of online advocacy to force corporate change. One case involved UK confectionary manufacturer Cadbury which reinstated a particular chocolate brand that it planned to drop. Fan clubs for the brand started up on Facebook to call for its retention and culminated in a highly visible protest at the Glastonbury Festival. He also gave an example where a Chinese community was mobilised online to protest against the building of a polyester factory in their city, which resulted in the authorities reassessing their plans. Arora said there were three major factors that were influencing the future direction of the Internet, including the growing ease of connectivity: the falli
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http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20071217005659&newsLang=en
WESTBOROUGH, Mass.--( BUSINESS WIRE )--International energy delivery company National Grid (LSE: NG. NYSE: NGG) today published its first U.S. corporate
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social responsibility report, based on the three themes of climate change, safety and reliability. The report also lays out the company ’ s commitment to the communities it serves and its investment in a skilled workforce for the future. The report summarizes the company ’ s U.S. sustainable activities in 2007, and highlights how National Grid has managed its environmental, economic and social impacts, as well as its strategy moving forward. This is the first time that the company has produced such a report aimed specifically at its American stakeholders and markets. Tom King, National Grid executive director of Electricity Distribution and Generation said, “ This report is more than just about climate change. We want to be completely open about how we aim to operate responsibly in everything we do, and this report gives our publics in
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http://www.ft.com/cms/s/0/7990a3ec-d8a9-11dc-8b22-0000779fd2ac.html
Is corporate social responsibility dead? Yes, says Harvard Business Review’s “Conversation Starter” blog . CSR will increasingly be seen as a public relations
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sham, the bloggers say. Yes, says my colleague Stefan Stern , who recently predicted on this page that companies would abandon CSR in favour of “sustainability”. No, says the European Commission, which commends companies that “go beyond minimum legal requirements to address societal needs” and has just spent three years and €1.4m ($2m) producing a 108-page report on CSR. Many will regard the Commission’s endorsement as a sure sign that CSR’s time has past. Its report, written by academics from Insead and other European business schools, certainly contains a fair amount of nonsense, including the “finding” that managers become more socially responsible if they meditate. Doing yoga, according to the report, seems to produce a broadly similar result. But one Insead graduate is not ready to say goodbye to corporate social responsibil
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http://www.forbes.com/leadership/2007/11/12/corporate-philanthropy-projects-lead-citizen-cx_mk_1112donors.html
Integrity is an investment. As is the case with any investment, it comes at a price, but if you're fortunate, a healthy return can follow. It costs money
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to play the good guy in big business. While it's always difficult to tie dollar amounts to corporate philanthropy in terms of traditional returns on investment , academics, special interest groups and companies say it pays to be the good guy. It pays to be socially responsible. Take the following examples. Consumer electronics giant Best Buy (nyse: BBY - news - people ) has its product recycling program. Starbucks (nasdaq: SBUX - news - people ), the ubiquitous coffee house company, engages in various community outreach activities. Evian, the French mineral-water brand, distributes its product in environmentally friendly bottles. Google (nasdaq: GOOG - news - people ), whose headquarters are referred to as the "Googleplex," is known to treat its employees like gold. In Pictures: Big Donors Ultimately, in exercising corporate social re
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http://www.financialdirector.co.uk/accountancyage/news/2204374/fds-warn-against-csr
Accounts Executive, Kent, £18,000pa Kent based Pharmaceutical firm are looking to recruit an Accounts Executive. Your role will include: management of
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the sales & purchase ledger, processing & submitting company tax documents, payroll and management ... more > This is an exciting new role working with a very talented and experienced senior management team. There is an opportunity to shape and develop an infrastructure that will be capable of supporting an organisation that ... more > Careers in Accountancy & Audit, Stockport, Greater Manchester Careers as individual as you. Are you ambitious and looking forward to further your career in Accountancy and Audit? We have a number of exciting opportunities available ... more > Accountant (Systems), London, £37,541 to £41,439 PA We owe it to the taxpayers of London and all other stakeholders to manage our finances creatively and professionally. You will play an important role in this vital ... more > © Incisive Media Ltd. 2007 Incisive Media
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http://www.greenbiz.com/news/columns_third.cfm?NewsID=36247
The Expansion of Materiality in CSR Operations These days, there are all sorts of pressures on organizations to "go green," contribute to their communities
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and get involved in a whole range of activities that would once have been frowned upon. Even quite recently, the dominant view was that companies existed to make profits for shareholders, not to do good deeds. Companies are increasingly taking a more enlightened stance. Businesses are part of our communities and have responsibilities, just like everyone else. They are expected to care for the environment, for example, and behave responsibly in their relationships with others. Additionally, it makes good economic sense to do these things. You save money if you save energy, and any hint of mistreatment of employees -- even those working for your suppliers -- can inflict huge damage on your company's brand. The big question, though, is just how far should you go? What exactly should your company be working to achieve, and why? And how
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http://www.ethicalcorp.com/content.asp?contentid=5630
In this issue: Why green is a hard sell The tricky truth of carbon labels Special report: carbon labelling Not quite yet the ticket By invitation: Malcolm
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Gooderham Challenging communications Big interview With Microsoft's Jean-Phillipe Courtois By invitation: Vanessa Zimmerman States weak on human rights Now is the season for predictions for the coming year. However, single year predictions are for wimps - most are simple extrapolations of existing trends which arrive at fairly predictable results. Back in 2001, I made some predictions for the next five years - how well did these stack up against the reality, and what might the next five years hold for the world of corporate social responsibility? In the 22nd September, 2001 edition of Business Respect, I made nine predictions. 1. "There will be a growing emphasis on the quality of corporate social responsibility - not just whether you do it at all". I would argue that this was a hit, with a greater emphasis over the last five years o
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