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The web offered manufacturers a great way to connect directly with their consumers, offering sales support at a time that retail sales professionalism was in retreat. How the good ones took advantage of ... the opportunity, how the bad squandered it, and what we all can learn from them. Thwarting the efforts of users who want to complain not only results in a lot of unhappy users, it can result in unhappy shareholders as companies lose massive amounts of sales without even knowing why. Here's how to set up an effect feedback system that will not only result in happy customers, but could transform a two-year sales melt-down into a two-week minor glitch. Available now, a cute little switch to test your mental acumen. Mount it under your car's hood, where it can't be seen. Remember to flip it at just the right moment several times a week. Miss one single time and blat! lose a $5000 engine/transmission! What fun! Only $1500, at a dealer near you... Retail e-commerce is still usually a hostile,   [More...] [Less...]